NBCUniversal’s streaming service Peacock is making its debut on Sky later this year.
The international version will be available in the UK, Ireland, Germany, Italy, Austria, and Switzerland at no extra cost as part of Sky Q, NOW and Sky Ticket subscriptions.
“Comcast’s Xfinity has been integral to the success of our go-to-market strategy with Peacock in the US, and we see a similar opportunity to expand internationally with Sky,” said Jeff Shell, Chief Executive Officer, NBCUniversal. “We are excited to bring Peacock to millions of Sky customers and add incredible value to their platforms with a premium catalog of the best entertainment from across NBCUniversal that is included with their subscription. By leveraging Comcast’s Xfinity platforms in the US, we were able to test and learn, quickly drive scale, usage, and brand awareness of Peacock. We look forward to doing the same with Sky in Europe.”
It’s the first international expansion for Peacock, which has accrued 54 million customers since its launch in the United States last summer.
Dana Strong, Group Chief Executive Officer of Sky, said, “Peacock will be a great addition for Sky customers with over 7,000 hours of content at no additional cost. This exceptional value add is another example of the great ways we are innovating to bring more benefits to our customers from the synergies across Sky, NBCUniversal, and Comcast Cable.”
Ad-supported Peacock programming will be available to all Sky TV customers at no additional cost, bundled as part of the entertainment membership on NOW and Sky Ticket, and including The Office, Rutherford Falls, Saved by the Bell, Equalizer, Young Rock, Kardashians, Suits and Downton Abbey.
Later, Peacock Originals and titles from NBCUniversal’s iconic library of series and movies will also be added.