The channels in question are named Eurosport 3-9 and themed according to sports, so a significant airtime is given, for instance, to combat and racquet sports, golf, swimming, gymnastics or team sports, including football, basketball, handball and volleyball.
Commenting on the development, Anna Lenerová, O2 TV content manager, said: “Thanks to Eurosport, O2 TV viewers will receive coverage of all Olympic events that would not otherwise fit in a linear broadcast. In addition, hundreds of hours of live broadcasts will be available. Eurosport’s pop-up channels, which are broadcast exclusively in HD quality with original commentary, will be found in the O2 TV Bronze, Silver and Gold tariffs and also in all prepaid O2 TV Sport Pack tariffs”.
Kenechi Belusevic, Discovery senior director commercial and business development, CEEMEA & Pay-TV, added: “We are really excited that O2 TV subscribers in the Czech Republic can enjoy all the special moments of the Tokyo 2020 Olympic Games through Eurosport 1 and Eurosport 2, and they will also find additional content on our seven specially dedicated channels, which will only run during the Olympics. Eurosport 2 will target the best athletes in the region, so spectators won’t lose their national heroes, so fans will find their favourite sport in our extensive portfolio, which allows them to enjoy this most anticipated global sporting event”.
Broadband TV News notes that other operators in the CEE region offering the seven channels include Poland’s Cyfrowy Polsat.