The UK’s Sky Q is adding High Dynamic Range (HDR) to Ultra HD for the first time on live sport this summer.
The move marks Sky’s latest step in its ambition to make HDR the new standard for home entertainment.
From today (Friday, July 23) viewers can watch the Olympic Games Tokyo 2020 on Sky Q across BBC, Eurosport and discovery+ in one place, starting with the Opening Ceremony. They will be offered over 200 hours of live action over the Olympic Games’ 16-day calendar on Sky Q’s dedicated Eurosport 4K channel in Ultra HD and HDR via the red button. There are also seven Olympic specific Eurosport pop-up channels in HD, at no extra cost.
Football fans will also feel closer to the action, as live Premier League matches will be available in Ultra HD with HDR, starting with newcomers Brentford hosting Arsenal in the new season’s first fixture on Friday, August 13.
Fraser Stirling, group chief product officer, Sky, said: “Bringing HDR to live sport for the first time means you can feel closer to all the action of the Olympics and Premier League games, with the ultimate picture quality that creates the best at-home viewing experience. For sports fans, it’s the next best thing to being in the stadium”.