Samba TV has launched an interactive analytics dashboard offering real-time analysis of TV viewership across the world, starting with the US, UK, Germany and Australia.
The Real-time TV Viewership Dashboard shows users which channels and programmes are being watched in their city or country on local, national and international TV channels. The dashboard leverages the company’s proprietary automatic content recognition (ACR) technology to provide in-the-moment insight into viewership across markets.
“Now more than ever, TV data is critical for the media industry desperate to understand the rapid changes in viewership behaviours pre-, mid- and post-pandemic. In the spirit of using data to drive transparency in media and foster innovation in the viewing experience of TV, we are pleased to offer the industry this powerful tool at no-cost to facilitate discussion and innovation,” said Samba TV Co-founder and CEO Ashwin Navin.
“Gone are the days or waiting days, weeks or months for analysis of TV events that have already happened. In today’s rapidly changing landscape, we believe the world needs real-time decision making and optimisation through automation. We are unlocking the power of real-time TV data and this first-of-its-kind solution raises the bar to make real-time insights available to everyone,” added Navin.
Samba TV’s ACR technology, integrated at the chipset level across 24 smart TV brands globally, identifies content that appears on the TV screen including TV shows, commercials, movies and video games. With a global addressable footprint of 46 million devices, the solution enables advertisers, TV networks, and publishers to discover their TV audiences, amplify their marketing message across screens and quantify the impact of their advertising, according to Samba TV.
