NENT Group has doubled its year-end international Viaplay subscriber target to 500,000.
In its latest set of results, the company says its Viaplay paying subscriber base grew by 21% YoY to 3,287,000 as of the end of Q2, with 140,000 added QoQ. Of the latter, 113,000 were Nordic and 27,000 subscribers.
NENT Group’s decision to double its international Viaplay subscriber target has been influenced by the successful launch of the streaming service in the Baltics in March, with Poland set to follow on August 3. It also says that it has increased its investments in Viaplay’s international expansion and now expects an EBIT impact of approximately -SEK500 million (-€48.77 million) in 2021, of which it incurred -SEK86 million in H1.
NENT Group adds that it will provide updates on its five-year plan at its Capital Markets Day in September, including the impact of the newly acquired rights to English Premier League football for five more markets for six years from 2022.
NENT Group also says it is well on track to meeting its year-end target of at least 400,000 new paying Viaplay Nordic subscribers by the end of the year.
NENT Group’s net sales in Q2 amounted to SEK3,072 million, representing organic growth of 31.3%, while its underlying profit grew by 98%.
