The new channel, now available to all Atmosphere customers, brings boxing, MMA and wrestling content to Atmosphere, extending the company’s line-up to 52 channels.
Atmosphere’s streaming platform is specifically designed for viewing in public spaces, providing short-form, audio-optional TV programming to more than 13,000 restaurants, bars, gyms, hotels, doctors’ offices and other venues across the US.
The deal with FITE builds on Atmosphere’s momentum over the past year, which includes a $25 million Series B funding round led by Valor Equity Partners as well as the hiring of former NBC News executive Micah Grimes to lead the company’s news efforts.
FITE is the first of Atmosphere’s channels dedicated to premium sports and features a wide array of combat sports programming. With more than 5 million registered users, FITE is one of the leaders in the sports streaming space, offering pay-per-view, subscription and free programming options.
Atmosphere streams an aggregate of more than 250,000 hours of programming, both owned and partner content, reaching over 17 million unique viewers every month. Atmosphere retail clients include Westin, Hilton, McDonald’s and thousands of other businesses of all sizes.
Atmosphere provides venues with TV hardware and programming for free, monetising its content through its proprietary advertising platform and through paid subscriptions, which allow venues to run their own ads during programming breaks.