Its service, powered by Endeavor Streaming, will be available via internet browsers and smart apps from any place, on any device, in tandem with traditional linear channels.
According to the company, which was set up in 2010 and acquired by the Adjara Group in January this year, viewers in the 13 countries – Armenia, Azerbaijan, Belarus, Estonia, Georgia, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Moldova, Tajikistan, Turkmenistan and Uzbekistan – will be able to watch multiple streams across English Premier League, UEFA Champions League, LaLiga, Seria A, Bundesliga, Ligue 1, NBA, NHL, EuroLeague Basketball, Formula 1, Formula E, NASCAR, ATP and WTA tennis and Bellator MMA.
Commenting on the enhanced service, Giorgi Pruidze, executive director of adjarasport and Setanta Sports, said: “First and foremost, our goal is to advance to a new level of development for the company, as well as to offer our current and potential users freedom of choice, diverse content, through a reliable and a convenient applicable platform. The aforementioned shapes and constitutes a full combination and array of assortment for the people interested in sports, that in its own right is a duty-bound and responsible challenge for the company, as well as an innovative opportunity for our customers of the region. All things considered, we are mobilised and determined to expand and develop the existing market”.
Fred Santarpia, president of Endeavor Streaming, added: “We’re excited to be partnering with Setanta Sports and adjarasport as they enter the OTT market and advance their direct-to-consumer strategy. We are proud to be selected to provide their viewers with a dedicated destination for live and on-demand access to market leading sports content”.
Dwyer McCaughley, Setanta Sports, said: “Combining Setanta Sport’s experience of acquiring the best content with adjarasports and Endeavor’s expertise in the OTT space has brought us to the point of launching an OTT product that will be a game changer for sports fans in the region. Never before has the viewer had so much access to so much great sports content”.