Nordic Entertainment Group (NENT Group) and Poland’s leading cable TV operator Vectra have agreed a multi-year distribution deal that will make NENT Group’s Viaplay streaming service, due to launch in Poland on August 3, available to Vectra’s 1.7 million customers.
Vectra customers will be able to add a Viaplay subscription to their TV, broadband internet or mobile packages. The Viaplay application will also be available on the TV Smart 4K Box, Vectra’s newest set-top box based on the Android TV platform.
Commenting on the agreement, Kim Poder, NENT Group CCO, said: “This agreement with Poland’s largest cable TV player showcases the long-term appeal of Viaplay to local viewers. In all our markets, ensuring the broad availability of Viaplay is a strategic priority and teaming up with Vectra creates many possibilities. We look forward to welcoming Vectra’s customers to our unique streaming offering and to announcing further partnerships in Poland shortly”.
Tomasz Zuranski, CEO of Vectra, added: “Our mission is to meet the expectations of our customers and provide them with access to the best entertainment based on the latest technology. We are extremely proud to be among the very first to sign an agreement with Nordic Entertainment Group (NENT Group) in Poland. Viaplay is another very engaging service for cinema and sports enthusiasts in our company’s product portfolio. Thanks to the TV Smart service, our customers can also take Viaplay with them to every place in Poland and the EU where there is internet access”.
Viaplay will launch in Poland at a price of PLN34 (€7.4) a month with an attractive initial promotion.
It will be available through third-party partnerships and direct subscriptions.