Built on Simplestream’s proprietary app platform, the project encompasses a customisable framework for seamless content delivery for live and on-demand consumption. It includes live-2-VOD integration for automated catch-up generation, plus the removal of broadcast adverts, allowing for dynamic ad replacement.
The GB News app is free and initially launched on desktop, Android, and iOS. It is due to be made available across all major platforms by the end of 2021.
“We confidently delivered a complex project within a very short turnaround time of only eight weeks, from the design phase through the build and release of the applications and embeddable web players. Since its launch, GB News gained over 200,000 downloads from app stores, with high average ratings, which are testament to the popularity of the channel and the scalability of our app platform,” said Dan Finch, Chief Commercial Officer, Simplestream.
The launch follows similar projects Simplestream has recently undertaken for UK broadcasters like A+E Blaze, Sony Kids, CBS, and UKTV.