Viaplay will offer Polish viewers a combination of premium live sports, Viaplay Originals, international films and series, and kids content, and will be priced at PLN34 (€7.54) per month with an attractive launch promotion. Following its roll-out in Poland, the service will be available in nine European countries, with the US to follow in late 2021, the Netherlands in Q1 2022 and four more markets by the end of 2023.
Commenting on the upcoming launch, Anders Jensen, NENT Group president and CEO, said: “Viaplay will offer Polish viewers something unique. Our combination of the best live sports, top-class Viaplay Originals, international films and series, and kids content is like nothing else on the market – and this is just the start. We will continuously invest in content and we are particularly excited to work with new and established local talents to create Polish Viaplay Originals. We are coming to Poland for the long term and to be a leader in every sense, and we look forward to sharing our stories, being part of great Polish sporting moments, and getting to know audiences and partners across the whole country”.
All international films and series on Viaplay, along with the majority of Viaplay Originals, will have Polish subtitles or voiceovers, and all kids content will have Polish dubbing. Major sports events will be shown with Polish commentators and studio programming from Viaplay’s sports studio in Warsaw.
As in NENT Group’s other markets, Viaplay will be available in Poland through direct subscriptions and third-party partnerships. The service is supported by a wide range of devices and platforms, including smart TVs from Samsung, LG, Panasonic, Sony, Philips and TCL; iOS and Android smartphones and tablets; Chromecast and Apple TV; PlayStation 4 and 5, and Xbox One; and PC and Mac.
NENT Group notes that today, 25% of Poland’s 13.8 million households have a streaming subscription, with an average of 1.5 subscriptions per streaming household. Both numbers are expected to increase significantly as the market matures over the coming years.