Cyfrowy Polsat remains the leading provider of pay-TV services in Poland.
However, according to an annual report published by the Office of Electronic Communications (UKE), its subscriber market share stood at 30.1% in 2020, down from 30.8% in 2019 and a much larger 38.1% in 2018. At the same time, its closest competitor Canal+ (previously ITI Neovision) had a share of 18.9% in 2020 (19.6% in 2019), followed by UPC 12.4% (11.6%), Orange Polska 9.4% (9.1%), Vectra 7.7% (7.8%) and Multimedia Polska 5.1% (5.2%), Netia 2.5% (1.8%), Inea 1.7% (1.7%), Toya 1.3% (1.4%) and other providers 10.8% (11.0%).
The report notes that the number of pay-TV subscribers in Poland stood at 10.8 million last year, down from 11 million in 2019 but still much higher than the 9.1 million recorded in 2018.
Pay-TV revenues in 2020 stood at PLN6.7 billion (€1.48 billion), up from PLN6.5 billion in 2019 and PLN6.4 billion in 2018. ARPU recovered slightly to PLN51.3, having fallen from PLN58.9 in 2018 to PLN49.7 in 2019.
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