The growth of TV and video market is sharply down now that the pandemic is out of the equation year-on-year, according to research by Telecompaper.
The pandemic is one year old, so the effect is running in the year-on-year comparison. The market grew in Q1 2021 by a more or less normal 4.3% to EUR625 million.
The market growth was the result of a decline in the television market on the one hand, and continued growth in the streaming segment on the other. Underlying this, the biggest surprises were that revenues from ‘add-on’ packages (Premium, Theme and Plus packages) fell and that growth from TVOD services fell sharply.
The television segment contributed EUR472 million (-1.1%), with EUR316 million (+1.8%) coming from the basic package. The streaming segment brought in EUR153 million (+26%). SVOD is the most important component here (82%). Growth (27%) was only slightly lower. Things were different for the TVOD component, which showed growth of 21%, compared with almost 100% in Q4 of 2020.
At provider level, Ziggo and KPN continue to be the market leaders, but their market share is under pressure. On the combined market, Ziggo came in at 42% and KPN at 23%. Netflix is still on the rise and, as number three, accounted for 13 % of the market.
In the distribution of revenues across three categories of providers, the operators still take the lion’s share, with 76%, but this is significantly lower than the 80% of a year earlier. The well-known internet companies (Netflix etc.) now account for 19% and traditional broadcasters (especially RTL) for just under 6%.
