Premier Sports acquired the broadcast rights to the 2021 British & Irish Lions Tour of South Africa in the MENA region and through the partnership rugby fans will be able to watch the tour live and exclusively on Starzplay’s new add on channel Premier Sports.
Commenting on the development, Maaz Sheikh, CEO and Co-founder, Starzplay, said: “Rugby has a new home on Starzplay where the British & Irish Lions Tour 2021 in South Africa will be streamed live and exclusively. We are delighted to bring the much-awaited league to millions of rugby enthusiasts across the MENA region. Since the launch of UFC, we continue to expand our sports offering and are confident that the newest add-on channel will be enjoyed by rugby fans in the region. We aim to cater to a diverse target audience offering rich and exciting content”.
Michael O’Rourke, CEO Premier Sports, added: “We are excited to deliver all the Lions Rugby Tour’s action across the Middle East and Africa via Starzplay, the region’s leading streaming service. The Lions Rugby Tour has a great heritage and legacy and is one of the much-awaited leagues by rugby fans around the world. We are committed to bringing our customers the very best rugby action featuring the world’s best players and our deal with Starzplay will further enable us to deliver the action-packed sport to rugby enthusiasts in the region”.