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HBO Max launches in Latin America and the Caribbean

July 1, 2021 12.20 Europe/London By Julian Clover

HBO Max has launched in 39 territories in Latin America and the Caribbean, the first time the streaming service has been made available outside of the United States.

In a launch offer, HBO Max is offering a 50% discount to anyone subscribing by July 31, a discount that will remain for as long as customers maintain their subscription. Subscribers to the ad free plan in the United States will also be able to access the platform while travelling and vice-versa.

HBO Max has made a commitment to produce 100 local originals in Latin America over the next two years and later this year, Brazil and Mexico will be able to enjoy matches of the UEFA Champions League, one of the most prestigious and followed soccer competitions in the world.

“There couldn’t be a better place to begin our global journey, as WarnerMedia has been a favorite and trusted source for compelling and entertaining content for the whole family,” said Johannes Larcher, Head of HBO Max International.

The Standard Plan offers families access to 3 simultaneous users, 5 personalized profiles, content downloads (up to 30 titles), video in high-definition and some titles in HD and 4K, on all compatible devices.

BO Europe is already running a direct-to-consumer streaming service in the Nordics, Spain, Portugal and other countries. The services will ultimately be rebranded as HBO Max.

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Filed Under: Newsline, TV Edited: 4 July 2021 16:02

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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