French digital media firm Brut has secured $75 million from investors that include James Murdoch’s Lupa Systems and Orange Ventures.
Brut produces “socially conscious” news and entertainment videos for Gen Z and millennials. It has versions of its website aimed at France, the UK, Spain, Mexico and India.
“By investing in Brut as lead investor in the series C round, Orange Ventures is confirming its ambition and establishing itself as one of the main venture capital players in Europe,” said Jérôme Berger, chairman and managing partner of Orange Ventures. “Brut is a major media outlet and leader for the new generation with international resonance. We are proud to add this Next40 labelled start-up to our portfolio and to contribute to its international development.”
Existing investors, including Alfred Vericel from Red River West, are also took part in the new finance round.
“Brut is an actor of change, and this certification is a great recognition of our daily commitment to our values,” said Brut CEO Guillaume Lacroix. “I am delighted to welcome new partners who recognize themselves in those values and are committed to supporting us in our mission to have a positive impact on new generations.”
Lacroix says Brut is already profitable in France and last year reached 20 billion video views.