Telefónica-operated Movistar+ has announced plans to reorganise its structure in order to reinforce market leadership, betting on strategic partnerships, a personised experience and original and exclusive content.
In a statement, it says that it has established itself as the leading platform in Spain thanks to agreements with Disney +, Netflix, DAZN and the national platforms ATRESPlayer and Mitele. This is a strategy that Emilio Gayo, president of Telefónica Spain, has pointed out to be “one of the levers on which the growth of our television service for users in Spain is based. The moment demands continuing to offer a personalised proposal to clients that is the best in the market”.
Along the same lines, Cristina Burzako wants to bet on “a platform in which the client finds everything they want to see in a simple way, becoming a facilitator that offers a unique and personalised experience integrating the content of our partners and our original content. The entertainment sector is in full transformation and users increasingly demand a complete, simple and personalised experience that facilitates their experience in this world with such a growing volume of offers and brands”.
The content structure of Movistar + will now be structured in three vertical directions: Sports, with Ignacio Fernández-Vega at the helm; Entertainment, with Juan Andrés García Ropero “Bropi” and the original fiction line led by Domingo Corral. Furthermore, it will be reinforced with two strategic divisions, still vacant: The Partnership Department and the Content Experience Department.
Burzako added: “We promote critical areas in a constant adaptation to a world and a sector that does not stop transforming. The objective is the constant improvement of the Movistar + experience thanks to technology and artificial intelligence and always by and for the user”.
Alex Martínez-Roig, until now content director of Movistar +, will continue in the company as an advisor to the CEO until consolidating the editorial transformation of the platform.
At the same time, Fernando Jerez, the current director of the Movistar + entertainment and premium content proposal, will leave the company.
The Movistar + steering committee will maintain the transversal directorates of Finance with José Antonio García Villar, communication and advertising with Purificación González, the legal advice area with Ángeles López-Lobatón, the people area with Loreto González and the marketing advertising area with Yolanda García.
The user experience and technological development of the platform with Fernando Enrile will remain key, as will the audiovisual production and development area of editorial projects, led by Domingo Nieto.