Discovery has created a new corporate brand to represent its portfolio of sports brands, channels and platforms.
Discovery Sports will encompass Eurosport, Global Cycling Network (GCN), Global Mountain Bike Network (GMBN), Golf Digest and GOLFTV powered by PGA TOUR, as well sport on discovery+ and Discovery’s free-to-air networks.
The new group will be headed by Eurosport’s Andrew Georgiou under the new title of President of Sports. He will continue to report to Discovery International CEO Jean-Briac Perrette.
In addition to his work at Eurosport, Play Sports Group and Discovery’s Global Sports Rights, Georgiou is adding responsibility for GOLFTV and Golf Digest.
“With two Olympic Games in quick succession and Eurosport’s live content now rolling out onto discovery+ in many international markets, there has never been a greater opportunity to leverage the scale and expertise of our sports offer,” said Perrette.
Eurosport is being included on discovery+ as part of the phased international rollout of the service. Olympic Games Tokyo 2020 will be available to watch on discovery+ in Denmark, Finland, Italy, Netherlands, Norway, Sweden, Spain and the UK. In all other European markets, except Russia, Olympic Games Tokyo 2020 will be available on Eurosport digital services.