TCL Electronics is launching a range of RokuTV models in the UK market.
The HD and 4K UHD resolution models will be available from the Currys chain in sizes ranging from 32” to 65”.
Both the 4K UHD (RP620K) and HD (RS520K) models support HDR Pro which uses Dynamic Colour Enhancement through 3D LUT technology to deliver vivid colours for all signal types icluding HDR10, HLG and SDR. Both series also feature Freeview Play and an integrated Freeview tuner, enabling consumers to enjoy live and on-demand TV.
Bernie Chen, TCL’s UK Country Manager said: “I am thrilled to be launching TCL Roku TVs in the UK. The combination of our affordable premium TVs with Roku’s operating system, offers consumers excellent picture quality and ease of use, alongside a huge variety of features and streaming channels. I am confident that this partnership will help us maintain our strong UK sales growth and increase our market share.”
TCL Roku TV models come with Roku’s operating system built-in, offering consumers automatic updates, a customizable home screen, and several thousand channels.
“TCL was one of the first TV brands to embrace the Roku OS and together we have created numerous award-winning TVs with great picture quality and ease of use,” said Arthur van Rest, VP International at Roku. “TCL Roku TV models are powered by the Roku OS offering consumers simplicity, choice and incredible value. The Roku OS offers consumers an always current smart TV experience, it is not without reason that the Roku OS is the #1 selling smart TV OS in the US and Canada.”
The TCL Roku TV sets can be controlled by using voice with Alexa or Google Assistant enabled devices. Apple AirPlay 2 can be used to steam content from other devices.
