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Legislation on Smart TV prominence coming this year

June 18, 2021 09.16 Europe/London By Julian Clover

The Government has denied it has been too slow to act in securing prominence for Public Service Broadcasters (PSBs) on Smart TVs.

It follows criticism from the Digital, Culture, Media and Sport Committee that legislation to back-up Ofcom’s 2019 recommendations to update prominence legislation could take another two years.

PSBs including the BBC and ITV are concerned their streaming services may not enjoy the same prominence as their linear channels that are protected by the Communications Act 2003 and appear at the top of Electronic Programme Guides.

The Committee wants new legislation by 2022 that would extend prominence to online viewing platforms, such as Smart TVs. It fears broadcasters risk losing out to commercial streaming services that often purchase prominence on SmartTVs.

In its response to the latest stage of the Committee’s Public Service Review, the Government said: “It is important to ensure that prominence, and the balance of benefits and obligations, support a sustainable future for public service broadcasting. This work is ongoing and is also being considered as part of the Government’s strategic review of PSB.” It promised legislation later this year.

The Government agreed that streaming services should share top line viewing data with Ofcom to assist them with their analysis and evaluation of the PSB system and hoped this could be done on a voluntary basis

However. It said the Committee’s suggestion that PSB content could be marked with the appropriate logo was complex because of where the content may be hosted, and should be covered by a commercial agreement.

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Filed Under: Editor's Choice, Newsline, Regulation, Top Story Tagged With: DCMS, Ofcom Edited: 21 June 2021 07:30

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

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