STV Player is to serve viewers with fewer ads in return for accepting regular emails from the broadcaster.
STV Player VIP is the first such scheme to be run by a UK broadcaster, though both ITV and Channel 4 offer ad free versions of their services for a monthly fee.
VIP members will also be entered into a monthly prize draw every time they watch a new episode. A trio of 55” Hisense 4K TVs will be won as part of June’s prize draw.
Viewers can sign-up to become a VIP when they register for the service. Existing viewers can simply opt-in to the emails from their settings.
Richard Williams, Managing Director, Digital at STV, said: “Our audience has grown substantially over the last year and we’re keen to build an even stronger connection with those people who choose to spend their valuable time on the sofa with STV Player.”
STV Player, which is now available on all major platforms across the UK, grew its userbase by 68% in 2020 – making it the fastest-growing broadcaster streaming platform in the UK.
In Scotland, the platform offers Channel 3 network content such as Coronation Street and The Masked Dancer. Elsewhere in the UK, STV Player is exclusively a destination for over 3,000 hours of free drama, sport and factual entertainment programming from around the world.