SPI/FilmBox and Canal+ Group have launched SPI’s combat sports entertainment channel FightBox on the latter’s platform in Ethiopia.
It will be offered in English and made available to subscribers in the basic Desta package.
Commenting on the development, Georgina Twiss, MD Western Europe & Africa at SPI International, said: “I am very happy to be supporting Canal+ Group in this new adventure. We have a strong partnership together across many territories and it’s always great to be there at the start of a new platform launch.
“MMA enthusiasts in Ethiopia can now tune in to some of the most exciting combat sports live events on FightBox with Canal+ and feel the rush of the ring from the comfort of their own homes”.
Alexandre Gruner, SVP channels acquisitions and partnerships for Canal+ International, added: “Our new Canal+ Ethiopia offer combines quality and diversity through popular thematic channels and varied contents. In this context, we are very pleased to bring to the new Ethiopian subscribers FightBox, which perfectly meets their expectations. This unique fight combat sports channel will offer them great moments!”
Canal+ Group provides SPI’s linear and on-demand services to its subscribers in many countries globally, including the Netherlands, Poland, Czech Republic, Slovakia, Romania, Hungary and Myanmar.
Canal+ Ethopia is a dedicated service distributed in the country by Bruh Entertainment, an independent Ethiopian company, and its distribution network.