Euronews has launched Euronews Next, a vertical covering innovation and the new economy from a European perspective with a focus on the future of money, work, health, home and mobility.
The launch coincides with VivaTech, the world’s rendezvous for startups and leaders to celebrate innovation, of which Euronews is a media partner.
Commenting on the development, Ali Ihsan Aydin, deputy editor-in-chief, digital platforms at Euronews, said: “Euronews has long been the go-to media for Europe’s business and political decision makers, so we already have an established audience for this new editorial offering. We want to go further and bring more relevant content to these audiences while also targeting new audiences, young entrepreneurs and business leaders looking for new perspectives and solutions. We want to give our audience an edge on their competition by always informing them of trends that will be the next to influence their business”.
Carolyn Gibson, chief revenue officer at Euronews, added: “Euronews Next will allow Euronews to strengthen its position as a leading media for international audiences and thereby grow its attractiveness to advertisers seeking to associate with high quality specialised content in a brand safe environment. We are proud to have SAP come on board as Euronews Next’s launch partner”.
The launch of Euronews Next is part of Euronews’ strategy to develop further its digital offer. With almost 19 million followers/subscribers on social media platforms and an average of 23 million+ unique monthly visitors on its website and app, Euronews already has a strong digital audience.
Euronews Next joins the broadcaster’s existing digitals Euronews Green and Euronews Travel. In the coming months, Euronews also plans to launch verticals dedicated to European affairs, culture and a new video format delivering positive and solutions-based storytelling.
