Walt Disney has ruled out any immediate introduction of a cheaper, ad supported, tier for Disney+.
Speaking at the Credit Suisse 23rd Annual Communications Conference, Walt Disney CEO Bob Chapek was asked by conference moderator and Credit Suisse managing director Doug Mitchelson of there were any plans for an ad supported tier for the streaming service.
“We’re always re-evaluating how we go to market across the world, but we’ve got no such plans now to do that. We’re happy with the models that we’ve got right now,” Chapek said in comments first reported by The Verge. “We won’t limit ourselves and say no to anything. But right now, we have no such plans for that.”
The number of subscribers has topped 100 million with Chapek confirming the streamers recent $1 price increase to $7 had done little to impact on subscriber numbers.
Mitchelson observed that many Disney consumers are already familiar with advertising supported content through Disney Channel. However, in many markets outside the United States, Disney’s linear channels are being withdrawn in favour of the year-old streaming service.