RTL Group has unveiled a new identity and design for its core brand RTL.
It’s designed to strengthen RTL as Europe’s leading entertainment brand. The company wants to convey positive entertainment and independent journalism, as well as inspiration, energy and attitude.
As part of the move streaming service TV Now will become RTL+ by end of 2021.
The new RTL brand identity was presented today to the Group’s employees and to advertisers, partners and journalists at Screenforce Days 2021, Germany’s largest annual TV event.
“We are furthering the transformation of RTL from a traditional broadcast brand to a leading entertainment brand across all digital platforms,” said Thomas Rabe, CEO of RTL Group. “The repositioning and redesign of RTL is part of our response to technological innovations and profound changes in the media landscape and the societies we operate in.
Fremantle, Vox and NTV will continue to maintain their individual branding.