Vewd has announced the launch of an ATSC 3.0 middleware integration option for Vewd OS, Vewd Broadcast Plus and Vewd Core.
The solution is available for both Android TV and Linux operating systems.
Almost 100 TV markets expected to be on-air this year with market research firm Omdia anticipating 1.4 million units will ship in 2021, rising more than 400% to 7.2 million units in 2022.
“ATSC 3.0 provides a much-needed refresh of terrestrial broadcasting in the US, while also meeting consumers’ needs for on-demand content and new formats such as UHD and high dynamic range,” said Paul Gray, Research Director, Omdia. “It’s an exciting technology which is completely in line with consumer media consumption trends and has the potential to revitalize broadcast TV.”
Like Europe’s HbbTV services, ATSC 3.0 merges over the air TV services with the internet, enabling stations to personalised their news, sports, live events and shows with interactive features that give viewers more relevant content.
“NEXTGEN TV is unlocking a new growth opportunity for device manufacturers,” said Aneesh Rajaram, CEO, Vewd. “By adding ATSC 3.0 support in Vewd Core, Vewd OS, and Vewd Broadcast Plus, not only can we provide manufacturers a best-of-breed solution to improve standards compliance, but also deliver the full device user experience, premium content, and personalization features that drive consumer uptake. Ultimately, we want to enable manufacturers to meet the moment and capitalize on surging consumer demand.”
Vewd ships on almost 40 million connected TVs, set-top boxes, game consoles, and cars each year.