Andriy Tyulenev has been appointed chief revenue officer of Media Group Ukraine (MGU).
In his new role he will assist in the development of the group’s strategy with an emphasis on new areas of monetisation, as well as participate in defining key business goals and objectives for the coming years.
Tyulenev was the general director of StarLight Brand Content, the sales house of the StarLightMedia group, since 2018. Prior to that, he held senior positions at the STB channel and in the Ukrainian Media Holding. He began his career as a press reporter in 1995.
Tyulenev has also for a long been in charge of sponsorship and branded content in the European Television and Radio Advertising Group (EGTA) as a board member.
Commenting on the appointment, Yevhen Bondarenko, director of MGU, said: “As a business focused on economic efficiency, we want to develop promising areas and increase the group’s revenues, because we have all the necessary resources for this. Exclusive content and a talented team of specialists – from a creative team on the set of projects to experienced experts in our own full-time media agency – are one of our bright advantages. We highly appreciate Andriy’s experience, authority and expertise and are glad to welcome him to the MGU team”.
