The video platform Alchimie has entered into a content partnership with the production company Irida, which is part of Russia’s Ufanet group.
It will result in Irida providing Alchimie with over 100 hours of contemporary travel and nature content originally produced for Russia’s Home 4K and Wild Nature HD channels.
Commenting on the development, Ufanet’s marketing director Alexander Sarkisyan said: “During the lockdown due to the coronavirus pandemic, we began to communicate more with the audience and finally realised that our TV channels are educational, entertaining… and not even exactly TV channels about nature, as their name suggests. This is a real anti-stress therapy for all of us – residents of large cities who are in a state of chronic stress. Watching such content is a way to combat this stress and launch the natural mechanism of self-healing, accumulating energy for a full and successful life”.
Frederic Rossignol, content director at Alchimie, added: “Irida’s fresh content will appeal not only to lovers of beautiful views, natural environments and travel, but its images of untouched nature offer channel subscribers an opportunity to tune into content that has been specifically produced to offer stress-relief, and promote tranquility and spiritual harmony”.
Alchimie has a catalogue of more than 65,000 hours of multi-language, premium factual programming content from more than 300 partners.
