Austria’s ORS has signed a multi-year agreement with the Copenhagen-based metadata specialist Simply.TV.
The broadcaster made its decision in favor of Simply.TV after a thorough multi-vendor assessment covering the ability to deliver real-time metadata from 100+ linear TV channels; direct feed integration with Austrian and German broadcasters to obtain content rights metadata, SCTE-35 markers, and original broadcaster IDs; the time-to-market for product roadmap execution and customisation; and the coverage and quality of keywords and descriptors to fuel recommendations
Commenting on the development, Thomas Langsenlehner, CEO of simpli services, said: “Simply.TV differentiates itself from the rest of the market by offering the broadest and most advanced portfolio of quality metadata from its global technology platform while still having excellent localized data quality for the entire Austrian market. It is crucial for us to select vendors that see themselves as partners, so signing a multi-year deal with Simply.TV allows us to execute on our roadmaps and take the lead in the competitive Austrian TV”.
Daniel Rühmann, COO at Simply.TV, added: “Being selected by ORS makes us very proud. ORS’s requirements for metadata, images, sports data, recommendation drivers, and rights handling are extensive. By combining our technology and general leadership in metadata with our team of editorial specialists, ORS can deliver an accurate, localized, and personalized experience to their end-users”.
The selection process was supported by the Austrian recommendation engine specialist XroadMedia.
