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New HBO Max launches ad supported tier

June 3, 2021 10.28 Europe/London By Julian Clover

HBO Max has launched its new ad-supported tier, but subscribers paying $9.99 will be unable to access the latest movie premieres or 4K content.

The ability to download content for offline viewing is also absent.

The features are restricted to the $14.99 commercial free top tier.

However, all movies will become available on both tier options when the films debut via the HBO service in the months following their theatrical releases as part of HBO’s output deal with Warner Bros.

“Advertising is a time-tested way to reduce the cost of great entertainment and reach a wider audience,” said EVP & General Manager, HBO Max, Andy Forssell. “We’ve worked hard to create an elegant, tasteful ad experience that is respectful of great storytelling for those users who choose it, and which we’re confident will deliver for our advertising partners as well.”

Both HBO Max subscription tiers offer access to the streaming platform’s line-up of new original programming, as well its deep catalogue of content from iconic entertainment brands including HBO, Warner Bros., DC, Turner Classic Movies, Cartoon Network, and more.

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Filed Under: Newsline Edited: 3 June 2021 10:28

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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