The Polish National Media Institute (KIM) has begun to cooperate with TVN and TVP, two of the country’s leading broadcasters.
According to the regulator KRRiT, they will contribute to a single-source study of media consumption and the details of the cooperation are currently being agreed. KIM is also in talks with TV Puls and the MOC TV Association, representing the TV broadcasting market.
Details of a long-term cooperation agreement are being developed with MOC TV.
KIM was established at the beginning of this year by Witold Kolodziejski, the head of KRRiT.
It will provide TV stations with detailed information about the consumption of electronic media in Poland.