SPI/FilmBox has entered into a partnership with Struum, the streaming service created by senior-level Disney and Discovery executives and backed by a multi-million-dollar investment from former Disney CEO Michael Eisner through his Tornante company.
It will initially see 280 premium titles spanning blockbusters, evergreen content and award-winning world cinema movies from SPI’s catalogue made available to the subscribers of Struum under the FilmBox branded corner.
Commenting on the development, Loni Farhi, president at SPI International, said: “Viewing habits have shifted towards digital with audiences finding it increasingly more difficult to discover new content among countless options. At SPI, we are committed to covering the world with premium entertainment through partnerships with innovative platforms such as Struum to make the discovery of quality content easier for viewers”.
Hubert Ornass-Kubacki, head of content sales at SPI International, added: “I am looking forward to the cooperation with Struum in the US now and other territories in the future, as I believe that two very dynamic companies like Struum, SVOD start up with its innovative approach to B2C content distribution, and SPI with its innovative way of B2B content aggregation from around the world is the recipe for success. We are delighted to partner with the great team behind Struum and to be a part of the dynamic growth of the platform where SPI provides great family movies, documentaries, unique selection of arthouse masterpieces and more under the FilmBox branded corner”.
Struum is available via iOS, web, Airplay and Chromecast and will be followed by a full rollout of the app later this summer across more platforms including AppleTV, Android TV, Android, Amazon Fire TV and Roku.
Lauren Devillier, its co-founder and CEO, said: “Our goal with Struum is to help viewers uncover many different genres of content seamlessly and in a cost-effective manner. SPI/FilmBox has an excellent collection that we’re very much looking forward to introducing to U.S. based viewers for the first time. We are thrilled to have them on the Struum platform”.
