Three new smart TV apps created by 3SS for Austria’s national broadcasting services provider ORS have gone live.
The apps for the ORS simpliTV platform have debuted on the Samsung Tizen and Android TV platforms and are based on the 3READY Product Framework.
3SS has created an advanced big-screen UK that works across satellite, terrestrial and OTT platforms. It offers a combined home for all three simpliTV services: simpliTV Antenne (ORS’ original over-the-air service launched in 2013), alongside simpliTV SAT and simpliTV Streaming. Both Samsung and Android TVs apps can automatically build channel line-ups displayed in the new UI in accordance with regional availability of over-the-air digital terrestrial services.
“We needed to create a new way of watching TV to meet the ever-higher expectations of many of today’s consumers, including streaming enthusiasts; we wanted to broaden our audience in this way while continuing to embrace our many viewers who prefer a more traditional TV experience,” explains Thomas Langsenlehner, CEO of simpli services.
“It was important to us to enrich the classic, linear broadcast big-screen UX with innovative features that streaming technology brings, such as Catchup, Timeshift and Network PVR, and to deliver it all to viewers in one attractive, easy-to-navigate app.”
The apps also feature mini-EPG, 7-day backwards EPG, Search and Continue Watching where user left off, even when switching devices.
The new simpliTV app is a preferred Live TV application on 2021 Samsung smart TVs sold in Austria. It auto-installs on initial TV set-up, effectively making the app pre-loaded, available out-of-the-box with no effort from the TV owner. The app also automatically installs on newly purchased 2019 and 2020 models.
