Music network Vevo has launched a new contextual ad targeting product.
Vevo Rewind groups music videos together by specific sentiment, providing advertisers a direct link between the content and the emotion an advertising campaign is trying to create.
It offers advertisers the top music videos of a certain decade, genre and country, in order to connect with music.
“Nostalgia is a really important part of generational engagement, and perhaps, even more so in times of uncertainty,” said James Cornish, VP International Sales, Vevo. “Because our vast catalogue contains everything from Elton John to Eurythmics, we can help to evoke nostalgia with consumers, no matter which decade they grew up in. Drawing upon this emotional connection is a huge advantage for advertisers and brands, and we’re very excited to launch this new offering.
Research from What If Media Group reveals more than 30% of consumers are driven to a streaming service by the ability to re-watch old favourites than they are with access to fresh content.
Vevo Rewind is available within the Vevo network, including on-demand and linear TV channels (like Vevo 80s), in Australia, Canada, Mexico, the UK and the United States.
Rewind will show music videos from 1970 to 2018.