Ziggo Sport has lost the rights to Formula 1 that it has held since 2013.
It’s reported they’ve been picked up by the Stockholm-based streaming service NENT.
NENT is understood to have paid €25 million for the rights that have increased in value along with the rise of local hero Max Verstappen. The contract begins at the start of the next F1 season in 2022.
It’s not known of the F1 TV Pro service, currently available in the Netherlands, will continue after the new contract takes effect.
F1 is likely to for a key part of NENT’s offer when it launches in the Netherlands; with other sports likely to come under scrutiny.
NEBT already owns the Formula 1 broadcasting rights in many Nordic countries, including Sweden, Norway, Denmark and Iceland. It will also acquire the broadcasting rights for Finland and Poland as of 2022.
