A+E Networks International has announced the promotion of Helen Jurado to Vice President of International Content Sales LATAM and US Hispanic.
She’ll report to Ellen Lovejoy, Senior Vice President and Head of Sales Americas and Formats.
Jurado’s promotion follows a consistently successful track record with the company since she first joined in 2017.
She’s recently closed an SVOD scripted deal with Globo Play in Brazil, and linear deals with Megavision, SBT Brazil, Univision, and DirecTV. She also brought A+E’s hit format UnReal to Brazil, and Lifetime’s top movies to Univision in the U.S., and Megavision and UCV+ in Chile.
“Helen is a consummate sales executive whose vast knowledge and long standing relationships throughout LATAM and USH have resulted in significant sales growth for A+E,” said Lovejoy. “We look forward to continuing to expand our business in these exciting changing markets under Helen’s leadership.”
Jurado began her career at A+E Networks as Senior Director of International Content Sales for LATAM and USH, with oversight of A+E Networks International’s off net television sales to basic and pay cable entities, as well as new media platforms such as SVOD and AVOD.
Prior to joining A+E Jurado served as Vice President of Sales and Business Development at Cisneros Media Distribution (CMD). She also served as Vice President of Sales & Distribution, Latin America and U.S. Hispanic, for BBC Studios.
During her time with the BBC, Jurado was responsible for negotiating output deals with Discovery Latin America, Globo TV and Netflix Latin America.