This, according to the latest report published by Digital TV Research, will be despite the number of pay-TV subscribers rising by 15 million during the period. It adds that global pay-TV revenues for the 138 countries peaked at $201 billion in 2016.
US pay-TV revenues peaked at $104 billion in 2015 and the total will drop from $80 billion in 2020 to $57 billion in 2026. The country will account for 40% of global revenues by 2026, down from 52% in 2015.
Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “Revenues will decline in 77 of the 138 countries covered between 2020 and 2026. The US will provide the most dramatic fall – by $23 billion”.
Global satellite TV revenues will drop by $16 billion, with digital cable down by $12 billion. Analogue cable will lose a further $2 billion, while IPTV won’t lose too much.
For more information on the Global Pay TV Revenue Forecasts report, please contact: Simon Murray, firstname.lastname@example.org, Tel: +44 20 8248 5051