MediaKind has announced the appointment of Mark Ramberg (pictured) as Group Vice President of Products, and Jeff Sherwin, as Executive Vice President, Technology Strategy & Operations.
The newly created positions are designed to strengthen MediaKind’s technical capabilities and strategic commitment within the direct-to-consumer (DTC) video, advertising, and sports markets.
Matt McConnell, CEO, MediaKind, said: “The growing popularity of OTT services continues to disrupt and shorten traditional media supply chains, which is exemplified by the rapid movements in the highly competitive and complex DTC and advertising space. Through the appointments of Mark and Jeff, we have made two strategic hires who will help us negotiate the next stage in our breakthrough of these increasingly converging market segments”
As Group Vice President of Products, Ramberg will spearhead MediaKind’s product management efforts to advance the DTC market and build fully integrated, cloud-based media delivery technologies for the live and on-demand streaming ecosystem. Ramberg joins MediaKind from Hulu/Disney, where he led the product management teams that drove 11 development teams focused on live and VOD content and metadata processing, delivery, and playback engine operations. He has also previously led technology and business efforts at Microsoft Corporation, Amazon Web Services, Akamai Technologies, and multiple technology startups. Ramberg will report directly to Raul Aldrey, Chief Product Officer.
With over 20 years of leadership experience in software products, technology services, and media businesses, Sherwin brings a deep entrepreneurial background and a rich history of converting ideas and early-stage initiatives into high-growth companies in the video advertising space. Among his most significant career achievements, Sherwin founded and led This Technology, Inc. which pioneered QAM and ABR video switching for advertising and content rights. Comcast later acquired This Technology in 2015, where Sherwin served as VP Advertising Technology. In his new role as Executive Vice President, Technology Strategy & Operations at MediaKind, Sherwin will report directly to Allen Broome, Chief Technology Officer.