The DTG has published its annual State of the Nation report into the UK broadcast market.
In the year when staying in became the new going out, 79% of UK consumers say they used at least one SVOD service and at three quarters have used BVOD (Broadcaster-Video-on-Demand).
DTG Chief Executive Richard Lindsay-Davies said: “This is our second annual State of the Nation survey, and what a year it was! With the TV becoming even more of a home hub during lockdown, we included the consumer viewpoint to identify the areas of real opportunity for our members and for our sector. The full report is packed with insights into the daily lives of our customers and, importantly, the direction, or directions, consumer spend might be headed.”
As previously reported in Broadband TV News, total TV sales were up by 17%, the biggest increase for a generation. There were also a record number of 4K UHD sales in 2020 (4.2 million) and more than 1 million soundbars sold.
The traditional TV at 71% is the most-used screen to watch streamed content, rising to 86% for broadcast TV.
More than 80% of over 70s find their TV easy to use, though 55-75 year olds only spend 12% of their viewing time watching SVOD services.
However, 37% of viewers were aware that streaming in a higher resolution typically uses more energy. 45% of video streamers said they would pay a little extra for “green streaming” alternatives.
The DTG says this represents an opportunity worth more than £400m a year for the sector.
