Nordic Entertainment Group (NENT Group) and Formula 1 have agreed their first media rights partnership in Poland.
Starting in 2023, NENT Group’s Viaplay streaming service will become the exclusive Polish home of Formula 1, with extensive and innovative local-language coverage.
Viaplay will offer live coverage of every Formula 1 race, qualifier and practice session in the 2023, 2024 and 2025 seasons, accompanied by studio programming and Polish commentators and experts. Four live events every season and a full highlights package from all events will also be available in Poland on a free-to-view basis.
Commenting on the development, Anders Jensen, NENT Group president and CEO, said: “The turbo-charged thrills of Formula 1 will be an ideal complement to Bundesliga and UEFA club football on Viaplay in Poland, along with our unique range of Viaplay Originals, films and series. Our Formula 1 coverage is of the highest quality and we look forward to sharing this with the many Polish fans. This agreement shows once again how NENT Group’s long-term partnerships with rights holders put us in pole position to become the European streaming champion and the market leader in Poland”.
Michaella Snoeck, head of media rights, Formula 1, added: “We are delighted to announce this partnership with NENT Group’s Viaplay streaming service in Poland that will bring sports fans exclusive live coverage of all events across the Formula 1 season including four live races and a full highlights package on a free-to-view basis. Our partnership with NENT Group is going from strength to strength and we are very pleased that they will engage fans with their high-quality and in-depth coverage whether at an event or from their studio in Warsaw”.
NENT Group already holds the rights to Formula 1 in Sweden, Norway, Denmark, Iceland, Estonia, Latvia and Lithuania. The company will also take over the rights in Finland in 2022.
