United Media has bought the rights to broadcast International Basketball Federation (FIBA) matches in Serbia, Bosnia and Herzegovina, Croatia, Northern Macedonia, Slovenia, Montenegro, Greece, Cyprus and Bulgaria.
Commenting on the development, Ralph Manti, director of programme and corporate affairs at United Media, said: “We are very glad to continue our cooperation with FIBA. Basketball has long been one of the main focuses of United Media and its sports channels and we are delighted to have the opportunity to provide fans in multiple countries with access to the full FIBA portfolio. United Media has been the leading company for years when it comes to broadcasting the most important sporting events, and we believe that it will remain so in the future”.
According to FIBA, the long-term partnership is a unique opportunity to provide comprehensive media coverage of leading international basketball events on sports channels: Sport Klub throughout the former Yugoslav countries, Nova Sport channel in Greece and Cyprus, but also Nova Sport and Diema Sport channels. in Bulgaria.
FIBA director of media and marketing services Frank Linders added: “This is great news for basketball fans.
“There is a huge passion for sports in this part of Europe, and the partnership with United Media in several countries enables synergy and a higher level of commitment that will provide fans with access to FIBA matches in the coming years”.