Euronews has signed a partnership with Europa TV to launch Euronews Bulgaria.
Euronews Bulgaria will be a branded affiliate of Euronews offering local, regional, national and international news on TV and digital platforms. It will build on an existing Bulgarian TV output, namely Europa TV.
Euronews’ English language edition is already available in a third of TV households in Bulgaria.
Euronews Bulgaria will have its own team of journalists and correspondents across the country and in Brussels. The Bulgarian media’s editor-in-chief will be hired by Euronews and will be a Euronews employee.
Commenting on the development, Michael Peters, Euronews CEO, said: “We have decided to embark on this ambitious project to give audiences in Bulgaria an exciting new offer. Our objective is to build together, with our partner TV Europa, a new media, which will be credible, scrupulously impartial, and resolutely European. These are the values for which Euronews has always stood for and, together with our partners, we will ensure that Euronews Bulgaria does the same”.
Georgi Harisanov, TV Europa CEO, added: “We are very proud that Euronews, Europe’s leading international news channel, has chosen TV Europa to be its partner in Bulgaria. Euronews Bulgaria will be the next stage of the development of our TV channel. TV Europa will be 20 years old this month and the best possible way to celebrate and honour this is to make this next step with Euronews.
As a part of a wide news web of affiliates in different countries we will contribute to Euronews’ output with high quality news from Bulgaria as well as enrich our own round-the-clock content that we will offer our audiences. We hope that Euronews Bulgaria will become the first choice of Bulgarian audiences for news and commentaries”.
In a strategic move to become the world’s first “glocal media”, Euronews has since November 2018 signed five branded affiliate agreements with media and telecom groups wishing to build a trusted independent news channel in their country. Euronews Albania started broadcasting in November 2019 and Euronews Georgia in September 2020. Euronews Serbia will begin to air before the summer and Euronews Romania by the end of the year.