UPC TV customers can now view content from Amazon Prime Video, directly from the app on the Swiss operator’s set-top.
It’s the latest member of the Liberty Global family to make the app available after Virgin Media, VodafoneZiggo and UPC Polska.
Sunrise UPC already provides content from Netflix, Starzplay, YouTube, Sky and Blue TV.
The new app, available from Thursday in the UPC App store, means existing Amazon Prime customers can watch Prime Video at no extra cost. As will be familiar from previous integrations they just need to sign in with their existing credentials. New customers can get a week-long free trial after which the cost is a monthly £9.99.
Customers watching TV over the Sunrise TV Box UHD have been able to access Amazon Prime Video content directly over the fully integrated app since October 2020 already.
“With the new Amazon Prime Video app, one of the biggest international streaming platforms is integrated on the UPC TV box,” said Tina Rodriguez, VP Entertainment at Sunrise UPC: “We are committed to bringing the best content to our customers, at any time and on any device. With the integration of Amazon Prime Video we add yet another global provider of attractive content for our UPC TV customers and significantly enlarge the choice of premium content available at their fingertips.”
One of the highlights is Kaley Cuoco’s new series The Flight Attendant (pictured), which will be exclusively available on Amazon Prime in Switzerland from 23 April 2021.
Barry Furlough, VP Amazon Prime Video Europe: “Amazon Prime Video offers the greatest selection including exclusive Amazon Original shows and movies, a huge catalogue of TV and cinema favorites, plus a choice of hundreds of thousands of titles to buy or rent and enjoy within the Prime Video app. We are delighted to make this offer available easy and friction free for UPC TV customers on their TV directly from the UPC TV box.”
UPC TV includes a superfast set-top box with 4K ultra HD picture quality, a remote control with voice functions, push to TV functionality and the UPC TV App.