This, according to the latest report from Digital TV Research, will be up from $106 billion in 2020, with about $23 billion added this year alone.
From the 138 countries covered, the top five will command two-thirds of global revenues by 2026. This proportion will be down from 71% in 2020, revealing that the rest of the world will grow at a faster rate.
Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “The US will remain the dominant territory by some distance. Its share of global revenues will still be 42% by 2026. This market is far from mature. US revenues will climb by $42 billion between 2020 and 2026 to reach $88 billion”.
From the extra $104 billion revenues between 2020 and 2026, China will add $8.4 billion to reach to $24 billion. Japan will add $4.5 billion to double to $9.2 billion, while India will increase by $4.7 billion to more than triple to $6.7 billion.
SVOD revenues will climb by $59 billion between 2020 and 2026 to $126 billion and their share of the total will dip slightly from 62% in 2020 to 60% in 2026.
Meanwhile, AVOD revenues will increase by $39 billion between 2020 and 2026 to $66 billion. This will be32% of total OTT revenues by 2026, up from 26% in 2020.
For more information on the Global OTT TV and Video Forecasts report, please contact: Simon Murray, firstname.lastname@example.org, Tel: +44 20 8248 5051