IBC says it will create a “festival-like” experience that makes the most of indoor and outdoor space at Amsterdam’s RAI for this year’s event.
The organisation has given further details of its hybrid strategy as it focusses on the return of a live event at The RAI in Amsterdam this year (September 10-13, 2021). Its retaining the fall-back option of December 3-6, 2021.
“The industry is telling us that people are keen to come together again after being apart for a long time. In the coming months, a number of factors will help us decide when the event can happen and in what format. From macro trends such as vaccine roll out and testing, to the willingness of our attendees to travel, we will take all things into consideration as we make those important decisions,” said Michael Crimp, Chief Executive, IBC.
A visitor survey has now gone live with a separate exhibitor survey launching next week in partnership with IABM.
Gaining access to IBC 2021 will feel similar to attending a large scale sporting event like the Olympics or an arena rock concert. At such major events there is a perimeter around the venue at which attendees pass through security, bag checks, and ID/ticket validation. IBC 2021 will use a similar approach with a purpose-built perimeter around the RAI, with multiple entry points where attendees will be processed under COVID health and safety protocols.
Once within the perimeter, attendees will be free to move around the RAI complex without further physical checks.
