UKTV original Mel Giedroyc: Unforgivable has helped increase audiences on Dave
The broadcaster behind channel brands Dave, Drama, Gold, Yesterday and Alibi has enjoyed its highest ever share of viewing in the first quarter of the year.
UKTV, which is owned by BBC Studios, recorded a 4.73% share, representing 8.6% growth year-on-year.
All the main channels have experienced growth, as has its on demand service UKTV Play. The hard to get 16-34s have also been attracted to the channel with viewing from the age bracket up 10% on the same period in 2020.
“UKTV achieved record viewing in 2020 and I’m so pleased to see that momentum continuing into the first quarter of this year, driven by brilliant programming – be that our original shows, global acquisitions or viewer favourites from the BBC archive,” said CEO Marcus Arthur.
For UKTV’s seven channel network has achieved a record share of commercial impacts for the months of February and March, 8.08% and 8.72% respectively.
The standout channel is Drama, which had its highest SOCI on record in March (2.98%), significantly higher than its previous highest SOCI month which was 2.80% in May last year.
Comedy entertainment channel Dave has witnessed a significant number of 16-34s tuning in throughout the first quarter of the year, 20% more compared with the same period last year.
