Bouygues Telecom and NRJ Global have announced the signing of an agreement that gives NRJ Group channels access to the operator’s data and technological prowess in targeted advertising.
NRJ, which runs TV, radio and digital operations, will be able to draw on Bouygues Telecom’s 4 million boxes to offer targeted linear TV advertising from this autumn.
“I am delighted with this new partnership, which reinforces Bouygues Telecom’s role in the implementation of addressable TV in France,” said Renan Abgrall, Director of the Bouygues Telecom Value Factory. “Together, we will demonstrate the ease of deployment of our solution within all advertising agencies, whatever their size, so that they can take advantage of the advertising revolution that is addressable TV.”
“We are delighted with this partnership with Bouygues Telecom which will allow us to enrich our targeting offerings with addressable TV. We look forward to offering this new solution which will be available in autumn 2021,” added Cécile Chambaudrie, President, NRJ Global.
