Apple has announced the first upgrade to its Apple TV device in three and a half years.
The new Apple TV 4K features a so-called ‘bionic chip’, which the Cupertino company says provides a “significant boost” in graphics performance.
It delivers high frame rate HDR with Dolby Vision and Apple is working with FOX Sports, NBCUniversal, Paramount+, Red Bull TV, and Canal+ to run more content at 60 frames per second (fps). It can also stream videos shot in the format on the Apple iPhone 12.
“Apple TV 4K is in a category of its own, leveraging a deep integration of Apple hardware, software, and services that delivers a massive upgrade to any TV for the very best cinematic experience,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing. “With the A12 Bionic and the all-new Siri Remote, Apple TV 4K lets customers enjoy their favourite shows, movies, and more in the highest quality, with simple and intuitive controls.”
There is also a new Siri Remote with a click-pad control that offers five-way navigation and an outer ring that makes it easier to find a specific scene in a show.
However, at $179, Apple TV 4K remains significantly more expensive than Roku, Google Chromecast or the Amazon Fire series.