Rakuten TV is launching over 20 channels across 16 European markets as part of its agreement with Samsung Electronics.
The advertising-supported content will leverage Rakuten Advertising’s 1st party data and audience insights.
The roll-out began today with the launch of new channels in Denmark, Finland and Norway, with Belgium, Luxembourg, Portugal and Ireland planned for May.
Rakuten TV has also landed today at TV Plus in Sweden and the Netherlands with the launch of 7 premium channels.
The enhanced line-up includes a number of free-to-air channels including Africanews, Bloomberg TV, Bloomberg Quicktake and Euronews.
The new channels will be available on the TV Plus service in Samsung Smart TV devices from 2016 onwards in the UK, Spain, Germany, France, Italy, Austria, Switzerland; and in Samsung Smart TV devices from 2017 onwards in the rest of the markets.
Rakuten Advertising reaches 27 million homes across Europe.