Known as Aflamplus TV (‘Aflam’ mens movies or film, in Arabic), it will be distributed by Alchimie in its European SVOD network, excluding France, and be available on all main digital platforms including the Alchimie-owned TVPlayer for £4.99 a month.
AflamPlus TV will offer a regularly refreshed playlist of current and classic Arabic films covering comedy, drama, romantic and action genres. Films will be shown in their original language and feature some of the most celebrated actors and artists from the Arab world. The service will offer content across the entire spectrum of Arabic cinema chosen from a library of over 2,000 Arabic films, from famous classic restored movies from the past to the most recent blockbusters.
Commenting on the development, Nicolas d’Hueppe, CEO and founder of Alchimie, said: “We’re delighted to join forces with Rotana to bring the best Arabian films to audiences across Europe. Together we’re able to offer a wealth of Middle Eastern movies on AflamPlus TV, providing Arabic films from every era and genre to appeal to every generation – whenever and wherever they want to watch them”.
Michael Cairns, COO, Rotana Media Group, added: “Rotana Media Group is delighted to partner with Alchimie to create AflamPlus TV. Rotana is passionate about Arabic cinema, and our new on-demand channel enables us to introduce our incredible library of Arabic films, which is the largest in the world, to new European audiences”.
Alchimie distributes 55 thematic channels by subscription om mobile networks, smart TVs and digital platforms, including Amazon, Roku, Google TV and Apple TV, as well as Alchimie’s TVPayer, in the US, UK, France, Spain and Germany.
Meanwhile, Rotana Media Group is a leading diversified media group operating in the Middle East. Its assets include 15 leading FTA and pay-TV channels, as well as the Arabic record label company Rotana Audio.