SPI/FilmBox has announced its first distribution deal with the Danish pay-TV and broadband provider Waoo.
As a result, the channel FightBox is now available to Waoo subscribers in English.
Commenting on the development, Georgina Twiss, MD Western Europe and Africa at SPI International, said: “At SPI, we continue to invest and expand our reach in Europe and are delighted to start a partnership with Waoo for FightBox, a product which we believe will resonate well with combat sports enthusiasts in Denmark, as it does around the region, with its content slate dedicated to the best MMA programming from all over the world”.
Mette Wenneberg Dinsen, head of TV content at Waoo, added: ”We are always seeking to push the limits of our customers’ expectations by providing Denmark’s widest range of sports and entertainment. We know that sports play an important role when customers need to choose TV provider. FightBox is a perfect fit to our strategy, and we are excited about our partnership with SPI International. Enthusiasts of combat sports and MMA in Denmark will now have access to the best MMA programming in the world”.